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Are the brightest people always attracted to large enterprises? And if so, how do smaller companies stand any chance of winning and retaining their talents?
If you’re a small business owner, then hiring the right people can make a huge difference to the success of your company. However, you’ll probably be competing for talent against more prominent brands with more kudos and higher salaries, which can feel intimidating.
That said, it’s possible to punch above your weight and add exceptional people to your team — if you think carefully about crucial stages in the hiring process and beyond. Here’s what you need to bear in mind.
Understand your audience
Some humility is needed here. You may be excited about your business, but the people you want to attract may have no idea you even exist. Many people think joining a small company could mean a dead-end job in the business backwaters. You need to recognise and overcome fears like these.
Position your brand
Your target audience will want to know about your vision, mission and values. They’ll look on your website and maybe LinkedIn too. It is an excellent opportunity for you to tell your story clearly and creatively. Avoid bland, corporate-wannabe jargon. Sound different. Project energy and direction.
Play to your strengths
Some people hate the suffocating politics of the corporate world and dread being a small cog in a giant machine. So you could use this to your advantage and position yourself as the plucky outsider, the free-thinker and the agile risk-taker. You may want to talk about your open culture and how people are listened to — and have access to your CEO.
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