Using Buyer Personae to drive collaboration in B2B
Note: Join our B2B Community here if you like this post. As you probably already know, Buyer Personae play a decisive role in the marketing strategy of your B2B company. Beyond that, their use can become a unifying force that helps your company’s resources work together to achieve optimal results. Buyer personae are not just a marketing […]
How SMEs Can Develop Effective Strategies in the Industry 4.0 Age
Note: Join our B2B Community here if you like this post. Today, leaders are faced with the task of switching to Industry 4.0 and driving their organisations forward. The market is changing at an astonishing pace, product lifecycles are becoming shorter, innovation is accelerating rapidly, and C-Suite executives in SMEs are struggling to keep up. The transition […]
Competing in a digital world – SMEs find their feet
Note: sign up to our B2B Community here if you like this post. Digital transformation is different for small and medium-sized companies. Or is it? In this article, we take a look at the current state of digital in SMEs and look ahead to see what is in store. “Changes in business operations, and in the […]
Going Digital? Five Safe Steps for Tech-Hungry SMEs
Note: sign up to our B2B Community here if you like this post. Purchasing the right digital technology can transform a small company’s performance – but making the wrong choice can be disastrous. It’s also easy to make the wrong choice when you’re under pressure, so tackle your big IT decisions in a planned and positive […]
AI for small businesses and how to best optimise it
Note: sign up to our B2B Community here if you like this post. Are you intimidated by the words “artificial intelligence”? Maybe you’re thinking of Internet algorithms spying on you — or robot overlords from movies? However, if you’re a smaller business, AI can be good news and make you a master, not a slave. Artificial […]