Using Buyer Personae to drive collaboration in B2B
Note: Join our B2B Community here if you like this post. As you probably already know, Buyer Personae play a decisive role in the marketing strategy of your B2B company. Beyond that, their use can become a unifying force that helps your company’s resources work together to achieve optimal results. Buyer personae are not just a marketing […]
Why you can’t grow your business as fast as you wish
Note: Join our B2B Community here if you like this post. Company growth is the most common starting point in discussions with CEOs and founders, and it is the right starting point, but the equation goes something like this: if I want to expand my business, I need to find new customers and help with […]
How SMEs Can Develop Effective Strategies in the Industry 4.0 Age
Note: Join our B2B Community here if you like this post. Today, leaders are faced with the task of switching to Industry 4.0 and driving their organisations forward. The market is changing at an astonishing pace, product lifecycles are becoming shorter, innovation is accelerating rapidly, and C-Suite executives in SMEs are struggling to keep up. The transition […]
Top 5 Rules to Develop a Business Plan
Note: Join our B2B Community here if you like this post. If the question of how to start and grow your business keeps you awake at night, you are not alone. Sooner or later, you’ll come to terms with the fact that you have to devote time to developing a business plan. Developing an effective […]
How SMEs can cross new frontiers and boost revenue during this time
Note: join our B2B Community here if you like this post. Many SMEs have great stories to tell. If you have a vision, you will not stop sharing and listening. That vision grows then into a pitch. As soon as you get financing, a product launch follows, you gain traction in the market, and the business starts to […]
How small companies suddenly transform into global players
Note: sign up to our B2B Community here if you like this post. How can a small enterprise grow into a fast-moving global player, doing business across Europe, the Middle East, Russia and Brazil? As one family company discovered, it’s about much more than having a website in different languages. Deeper changes make all the difference. Founded […]
Expanding abroad? What you need to know first.
Note: Join our B2B Community here if you like this post. Are you thinking of selling globally — and hoping to win new customers and secure big profits? If so, then you need to tread carefully. But don’t be put off. There’s a point in the entrepreneurial journey when expanding abroad seems the right thing to […]
Should you focus on growth or profit?
Note: sign up to our B2B Community here if you like this post. Extra funding can be a huge boost for any small business with a burning desire to expand. But how should you spend an influx of cash? Should you go for growth or profit? Scaling up can be a make-or-break moment. Perhaps your launch went […]
Big versus Small: Which is better?
Note: Join our B2B Community here if you like this post. Towards the end of last year, I was invited to FT Innovate, a flagship event organised by FT Live, the global events arm of the Financial Times. It was an intense two days of presentations, meetings and discussions. I met many interesting people and attended a […]
Why Marketing can be your best friend or your worst enemy
Note: sign up to our B2B Community here if you like this post. Giving birth to a new product can feel awesome. You’re full of pride as your idea comes to life, passes important tests and gets ready for the big wide world. But your product needs a partner, someone who will help your product to blossom. […]
“Loyalty as you go”: Capitalising on a new business phenomenon
Note: sign up to our newsletter here if you like this post. According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”. “Nobody ever got fired for buying IBM”. This well-known axiom from decades […]
Winter 2016-17 Survey: the results
Note: Join our B2B Community here if you like this post. A Survey on 200+ European Business shows 20%+ of UK-based have been impacted by the vote to leave the EU DATA 202 EU-based SMEs Of which, 126 UK-based Of which, 30 (23.8%) had at least one project impacted by the vote These companies said at least one […]
What’s the secret sauce for business growth?
Note: Join our B2B Community here if you like this post. Sooner or later, most small or medium-sized companies reach a major crossroads. Business has been good in previous years — but how do you take things to the next level? Is there one change you can make to guarantee successful growth? I’ve worked with […]
Are you allergic to consultants?
Note: sign up to our B2B Community here if you like this post. Over the years, I have worked with many clients who managed to grow their businesses, often with a difficult change at some level. They all managed to do it successfully and achieve their goals. However, they all had had experience with consultants who came […]