Using Buyer Personae to drive collaboration in B2B
Note: Join our B2B Community here if you like this post. As you probably already know, Buyer Personae play a decisive role in the marketing strategy of your B2B company. Beyond that, their use can become a unifying force that helps your company’s resources work together to achieve optimal results. Buyer personae are not just a marketing […]
How SMEs Can Develop Effective Strategies in the Industry 4.0 Age
Note: Join our B2B Community here if you like this post. Today, leaders are faced with the task of switching to Industry 4.0 and driving their organisations forward. The market is changing at an astonishing pace, product lifecycles are becoming shorter, innovation is accelerating rapidly, and C-Suite executives in SMEs are struggling to keep up. The transition […]